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SEGG Media Expands U.S. Sports Presence with NFL Yearbook Advertising Deal Across 25 Stadiums
SEGG Media Charts a Bold Course into Web3 with $300M Digital Asset Initiative
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Hello Everyone,
The Dow exploded over 500 points today and broke another record as the shutdown end is imminent. While small caps have been fairly quiet, there are alway a few opportunities and a few bright spots in the market.
Pull up SEGG. This one has been beaten down over the last month but it could be do for a bounce right now and extremely oversold.
You should definitely research this one while it is sitting under 3.
SEGG is a technology company aiming to modernize the lottery and digital entertainment industries by shifting participation from paper tickets and in-person outlets to online and mobile access. Its platform allows users to buy and manage legally authorized lottery games remotely across the United States and multiple international markets. Beyond its consumer offering, SEGG runs a robust B2B operation that supplies lottery and sports data—such as winning numbers, jackpots, and game results—to digital publishers and media partners in roughly forty countries, including the U.S., Canada, and the U.K.
The company’s broader vision goes far beyond digitizing the lottery. In late October, SEGG announced a two-year initiative to embed blockchain technology throughout its ecosystem, anchored by a $300 million digital-asset and tokenization strategy. This program is designed to generate on-chain returns while developing new tokenized instruments linked to real-world sports and entertainment assets. The effort, which coincides with the creation of SEGG’s Crypto Advisory Board and a partnership with ZIGChain, aims to enable fan ownership, new monetization channels for athletes and creators, and broader global engagement.
SEGG’s expansion also extends into the sports-media sphere. The company recently regained compliance on the Nasdaq and launched the Sports.com App, a next-generation hub that merges live streaming, highlights, and interactive community features. The app brings together SEGG Media’s growing portfolio into a single, data-driven platform built for engagement and monetization. Its early traction has been promising: one of its featured properties, the Super League Kerala football franchise in India, surpassed ten million online views within weeks of launch. According to Sports.com Media CEO Tim Scoffham, this rollout marks only the beginning of a larger plan to deliver localized sports content to millions of additional fans worldwide.
On the infrastructure side, SEGG’s proprietary data and API network remains a central differentiator. By combining real-time lottery and sports feeds with its new crypto initiatives, the company is evolving into a multi-asset platform capable of managing tokenized portfolios, staking operations, and yield-generating strategies. This fusion of technology, content, and blockchain finance sets SEGG apart from traditional gaming and media peers, positioning it as a potential leader in the convergence of entertainment data and digital asset ecosystems.
With its global reach, diversified technology stack, and aggressive push into tokenized assets, SEGG operates in a segment that remains largely overlooked yet rich with opportunity. The digital-lottery market is still in its early stages, and SEGG’s model gives it the flexibility to expand across both consumer and institutional channels. Analysts have started to take notice—Noble Capital Markets recently initiated coverage with a price target of $20, suggesting substantial upside if the company can execute its multi-year strategy and capture the early-mover advantage in this evolving space.
Sports.com has kicked off its live coverage of Super League Kerala (“SLK”) Season 2 with impressive early traction. The opening slate of matches drew an estimated half a million views, and the platform is projected to top the one-million mark as the second weekend of play unfolds. Viewer engagement continues to build at a rapid pace, driven by the platform’s growing presence across India and an expanding audience from international markets.
This momentum underscores Sports.com’s widening global reach and the strong commercial potential of its live sports streaming business in emerging regions. Heading into the next round of SLK broadcasts, the company is seeing accelerated audience growth, deeper sponsorship engagement, and a robust lineup of upcoming content and monetization initiatives poised to extend its footprint even further.
SEGG Media Charts a Bold Course into Web3 with $300M Digital Asset Initiative
FORT WORTH, Texas, Oct. 30, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (“SEGG Media” or “the Company”) today announced the launch of its Web3 and Digital Asset Strategy, a two-year roadmap to generate sustainable on-chain yield, accelerate tokenization across sports and entertainment, and embed blockchain infrastructure into its global media ecosystem.
The initiative follows the creation of the SEGG Media Crypto Advisory Board, which is being established to provide guidance for governance, risk management, and execution of the Company’s $300 million Digital Asset and Tokenization Program. This strategy positions SEGG Media among the first NASDAQ-listed companies to bridge traditional finance, sports entertainment, and blockchain-based revenue streams within a regulated framework.
Reimagining Growth Through Active Digital Asset Management
At the core of SEGG’s roadmap lies an 80/20 capital allocation model designed to balance stability, yield, and growth:
- 80% of deployed capital will be maintained as a multi-asset crypto treasury, with an initial emphasis on Bitcoin (BTC) given current market sentiment and institutional demand, generating validator-based income across Ethereum (ETH), Solana (SOL), and ZIGChain (ZIG).
- 20% will fund strategic acquisitions in sports, media, and gaming, expanding the Company’s recurring-revenue base, as well as expansion into tokenization of real-world sports assets & other Web3 capabilities to democratize retail investor participation.
SEGG Media also signed an MOU outlining the framework for strategic partnership with ZIGChain, a purpose-built blockchain for real-world asset tokenization. ZIGChain provides the technological infrastructure and digital investment expertise for the Company’s validator operations and tokenized asset programs.
This model aims to create recurring on-chain yield as the Company scales into a next-generation digital media and entertainment group. All income resulting from validator activities will be reported through SEC-compliant filings to ensure transparency and measurable shareholder value.
Beyond Passive Holdings: Building the Future of Sports and Entertainment Tokenization
SEGG Media’s Web3 roadmap goes beyond holding digital assets. Anchored by Sports.com and Concerts.com, the Company plans to develop a fully tokenized sports and entertainment ecosystem built on four core pillars:
- Digital Asset Treasury & Validator Yield – Sustainable, yield-generating multi-crypto operations.
- Sports and Entertainment Tokenization Ecosystem – Tokenized assets enabling fan ownership, athlete and artist IP monetization, and global engagement via ZIGChain.
- Sports and Entertainment Exchange Initiative – The world’s first “Stock Exchange for Sports and Music Lovers,” allowing fans to trade tokenized sports teams and bands or artists.
- Strategic Acquisitions – Deployment of validator income into cash-generative assets across sports, entertainment media, and gaming.
Execution Roadmap
The Company will execute the rollout through four phases:
- Phase 1 (0–1 months): SEGG Media Crypto Advisory Board activation, validator setup, and treasury seeding.
- Phase 2 (0–6 months): Tokenization pilots under Sports.com and Concerts.com with ZIGChain; integration of income from validator activities into corporate filings.
- Phase 3 (0–12 months): Expansion of the Sports and Entertainment Exchange platform and launch of tokenized fan assets.
- Phase 4 (12–18 months): Full Web3 convergence—multi-asset treasury, active validators, and tokenized revenue stack.
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Sports.com Surpasses 10 Million Views as Super League Kerala Captivates Global Audiences
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SEGG Media Regains Full Compliance with Nasdaq
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Sports.com’s First Weekend Streaming the Super League Kerala Delivers Strong Kickoff
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Sports.com Live Streams Super League Kerala Season Opener: Calicut vs. Kochi
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Sports.com Streams First Live Event with Super League Kerala
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SEGG Media and Sports.com Celebrate Landmark Weekend for Racing Women at Donington Park
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SEGG Media Champions Racing Women at Radical Cup UK Round 6
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Sports.com Studios Launches in Mexico
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SEGG Media Expands U.S. Sports Presence with NFL Yearbook Advertising Deal Across 25 Stadiums
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