***Sponsored by Virtus Media Group, LLC
Giftify, Inc. Reports 27% Growth in Total Transaction Value to $154.7 Million for Full Year 2025 (Reported Just Last Week)
Strategic acquisitions and a diverse portfolio of incentive-based brands across dining, retail, and more position GIFTIFY Inc. as a leader in the incentive industry
Giftify Inc. (NASDAQ: GIFT) operates digital commerce platforms designed to connect consumers with savings opportunities across restaurants, retail purchases, and gift cards through online marketplaces and merchant partnerships.
Hello Everyone,
We have a brand spanking new company for you to research during today’s session. This one operates in the Gift Card, Rewards and incentives sector and they definitely have their place carved out in the industry with a strong $154 Million+ in revenues last year.
They have a strong portfolio of sites under their umbrella as of right now.
Giftify, Inc. is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com, Restaurant.com, and Takeout7.com. CardCash is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales from over 1,100 retailers. Restaurant.com is the nation’s largest restaurant-focused digital deals brand, connecting digital consumers, businesses, and communities by offering thousands of dining, retail, and entertainment deal options nationwide at over 184,000 restaurants and retailers. Takeout7 is a restaurant technology company offering comprehensive online ordering solutions and AI-powered digital marketing services.
Their consumer marketplaces designed to help shoppers discover deals, purchase restaurant certificates, and access discounted gift cards through digital platforms. The company focuses on connecting merchants seeking new customers with consumers looking for convenient ways to save money on everyday purchases.
One part of the company’s business focuses on dining marketplaces where consumers can purchase restaurant certificates that can be redeemed at participating restaurants across the United States. Restaurants use these platforms as marketing channels to attract new customers and increase visibility, while consumers gain access to discounted dining opportunities.
Giftify also operates a digital marketplace where consumers can buy and sell gift cards. Through this type of platform, individuals can sell unwanted gift cards for cash or purchase discounted gift cards for popular retailers and restaurants.
Another part of the company’s ecosystem aggregates promotional offers and deals across categories such as dining, retail products, travel, and experiences. These marketplaces are designed to help consumers discover savings opportunities while providing merchants with additional exposure to potential customers.
Together, these platforms form a digital marketplace ecosystem that connects merchants with consumers seeking value-driven purchasing opportunities. Giftify generates revenue through marketplace transactions, merchant partnerships, and promotional marketing programs across its platforms.
As e-commerce and mobile shopping continue to expand, consumers increasingly turn to digital platforms to find savings on everyday purchases including dining, retail products, and gift cards. Marketplaces that connect merchants with consumers through deals and promotions have become a growing part of the broader digital commerce landscape.
GIFTIFY Inc. is committed to growing through strategic acquisitions and partnerships
***Identifying high-potential companies in the incentives space that align with our goal of unifying the industry.
***Scaling our current brands, such as Restaurant.com and CardCash, while entering new sectors like travel, entertainment, and corporate rewards.
***Partnering with leading brands to create valuable incentive programs that drive customer engagement and business growth.
Giftify, Inc. Reports 27% Growth in Total Transaction Value to $154.7 Million for Full Year 2025
Gross Profit Rises 18% to $15.5 Million on 380 Basis Point Margin Expansion; Operating Expenses Cut 18% Year-Over-Year
Net Loss Narrows 44% to $10.5 Million as Company Approaches Modified EBITDA Breakeven
SCHAUMBURG, IL, March 18, 2026 (GLOBE NEWSWIRE) — Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of CardCash.com, Restaurant.com, and Takeout7.com, and a leader in the incentives and rewards industry, today announced its financial results for the full year ended December 31, 2025.
Full Year 2025 Financial Highlights:
- Gross billings — total transaction value processed through Giftify’s marketplaces — increased 27.1% to $154.7 million, compared to $121.7 million in full year 2024
- Gross profit increased 17.9% to $15.5 million, compared to $13.1 million in full year 2024, reflecting growth in both transaction volume and margins
- Gross margin expanded to 18.6%, compared to 14.8% in full year 2024, an improvement of 380 basis points
- Net loss improved 44.3% to $10.5 million, or $(0.35) per share, compared to $18.8 million, or $(0.73) per share, in full year 2024
- Modified EBITDA improved 65.3% to $(1.0) million, compared to $(2.8) million in full year 2024
- Selling, general and administrative expenses decreased 17.0% to $22.9 million from $27.6 million in full year 2024
- Total operating expenses decreased 18.0% to $25.9 million from $31.5 million in full year 2024
- Net sales were $83.2 million, compared to $88.9 million in full year 2024; the variance reflects a strategic mix shift toward agent transactions recognized on a net commission basis — a change in accounting presentation, not a reduction in transaction activity
Revenue Mix Shift Reflects Strategic Business Model Evolution
While reported net sales for full year 2025 were $83.2 million compared to $88.9 million in full year 2024, this decline primarily reflects an evolving transaction mix rather than a reduction in underlying business activity. The Company’s gross billings — which represent the total dollar value of customer transactions — increased substantially by 27.1% year-over-year to $154.7 million, demonstrating robust marketplace momentum across both the CardCash and Restaurant.com platforms.
The variance between gross billings growth and reported revenue is attributable to an increased proportion of transactions where Giftify acts as an agent rather than a principal. In agent transactions, the Company facilitates the connection between suppliers and customers but does not take inventory risk, and revenue from these transactions is recognized on a net basis representing only Giftify’s commission. Agent transactions represented approximately 6% of net sales in full year 2025, compared to approximately 2% in full year 2024.
Operational Progress and Strategic Initiatives
During full year 2025, Giftify continued to advance several strategic initiatives:
- Completed the acquisition of Takeout7, Inc. in May 2025, expanding the Company’s technology offerings to include comprehensive online ordering solutions and AI-powered digital marketing services for independent restaurants through its TakeOut7 and Platr platforms; Takeout7 was subsequently merged into the Company’s Restaurant.com subsidiary in early 2026
- Reduced total operating expenses by 18.0% year-over-year while maintaining investment in core growth initiatives, including an increase in advertising spend to $1.1 million from $0.9 million in 2024
- Improved gross margin by 380 basis points, driven by disciplined pricing strategies, operational efficiencies, and the favorable impact of an increased proportion of agent transactions carrying lower inventory risk
- Strengthened the balance sheet by retiring notes payable during 2025
- Amended the revolving line of credit, reducing the required minimum cash collateral from $1.25 million to $1.0 million and maintaining access to up to $7.0 million in borrowing capacity
- Generated $154.7 million in gross billings, with CardCash gift card sales accounting for approximately 97% of reported net sales, reflecting strong consumer and business demand for the Company’s secondary gift card exchange platform
Management Commentary
“2025 was a year of meaningful operational progress for Giftify,” said Ketan Thakker, President and Chief Executive Officer. “The growth in our marketplace activity, combined with disciplined expense management, demonstrates that our strategy is working. The shift toward agent-based transactions is a deliberate evolution that improves our capital efficiency and risk profile, and the acquisition and integration of Takeout7 further strengthens our ability to serve restaurant partners with comprehensive technology solutions.”
“We enter 2026 focused on expanding our customer base across both B2C and B2B channels, optimizing our transaction mix, and leveraging our integrated platforms to drive continued progress toward profitability,” concluded Mr. Thakker.
Full Year 2025 Financial Results
- For the year ended December 31, 2025, net sales were $83.2 million compared to $88.9 million in the prior year period. The decline in reported net sales was primarily due to an increased proportion of agent transactions, where revenue is recognized on a net basis. Gross billings — which represent the total dollar value of customer transactions — increased 27.1% year-over-year to $154.7 million, demonstrating strong underlying business momentum.
- Gross profit for the full year increased 17.9% to $15.5 million compared to $13.1 million in the prior year period. Gross margin improved to 18.6% from 14.8%, reflecting the Company’s continued focus on optimizing pricing strategies, operational efficiencies, and the favorable impact of an increased proportion of agent transactions.
- Selling, general and administrative expenses decreased $4.7 million to $22.9 million from $27.6 million in the prior year period, primarily due to a $5.2 million reduction in stock-based compensation expense, partially offset by increases in payroll and benefits expenses, marketing and advertising costs, and other general expenses to support business growth.
- Total operating expenses decreased 18.0% to $25.9 million from $31.5 million in the prior year period, reflecting the reduction in SG&A as well as lower depreciation of capitalized software costs.
- The Company reported a net loss of $10.5 million, or $(0.35) per share, compared to a net loss of $18.8 million, or $(0.73) per share, in the prior year period. The improvement was driven by higher gross profit, reduced stock-based compensation expense, and lower interest expense. Modified EBITDA improved 65.3% to $(1.0) million compared to $(2.8) million in the prior year period.
- As of December 31, 2025, the Company had cash and cash equivalents of $3.7 million, including $1.0 million of restricted cash collateral supporting the revolving line of credit. Working capital as of December 31, 2025 was $249,223.
PORTFOLIO
Giftify Deploys AI-Driven Development Across Restaurant.com Platform, Delivering Optimized Consumer Experience at Accelerated Speed and Scale
AI integration enables Restaurant.com’s technology team to operate with the speed and precision of a much larger organization, rapidly delivering platform upgrades designed to improve user engagement and conversion across the Company’s restaurant partner network
SCHAUMBURG, IL, March 05, 2026 (GLOBE NEWSWIRE) — Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of CardCash.com, Restaurant.com, and Takeout7.com, and a leader in the incentives and rewards industry, today announced the deployment of AI-driven development practices across Restaurant.com, enabling the Company to deliver an optimized consumer experience at significantly accelerated speed and scale. This AI-powered approach is driving a pipeline of platform improvements designed to improve user engagement, reduce friction, and strengthen customer acquisition across all Restaurant.com’s digital dining and deals marketplace.
Restaurant.com’s technology team has integrated advanced AI tools across the full development lifecycle—from scoping feature requirements and generating design recommendations to synchronizing development tasks across project management systems. This AI-augmented workflow has enabled Giftify to move from concept to production at a pace that would have previously required significantly larger engineering resources. The initial results of this approach are now live in production, with a pipeline of additional improvements expected to roll out in the coming weeks.
Powered by this AI-accelerated development model, Restaurant.com’s current and upcoming enhancements are focused on reducing friction across the full consumer journey—from registration and deal discovery through checkout and redemption. The first phase, now live, eliminates password requirements for new user registration. Additional improvements in the pipeline are designed to streamline checkout, enhance deal discovery, and deliver a faster, more intuitive platform experience for Restaurant.com’s growing user base.
Giftify’s AI integration strategy extends well beyond a single platform. The Company has been executing a company-wide AI implementation initiative across its portfolio, deploying AI solutions in marketing communications, customer support operations, fraud detection, and now product development. This systematic, multi-platform approach to AI adoption positions Giftify to scale its operations with greater efficiency and speed than traditional models allow—creating a durable competitive advantage as the Company continues to grow its digital ecosystem.
“Integrating AI into our development process has been transformative for Restaurant.com,” said Thomas Butt, Chief Technology Officer of Giftify. “From scoping features and designing user flows to creating and managing development tasks, AI has allowed our team to operate with the speed and precision of a much larger organization. The passwordless login we just launched is the first visible result of this approach, and it’s just the beginning. We have a full pipeline of enhancements that will make Restaurant.com faster, simpler, and more intuitive for our users.”
“AI is fundamentally changing how we build and operate our platforms at Giftify,” said Ketan Thakker, Chief Executive Officer of Giftify. “What we’re doing with Restaurant.com is a clear demonstration of how AI integration creates tangible business value, enabling our team to deliver a better consumer experience faster and more efficiently than traditional development approaches would allow. Restaurant.com’s partners represent a significant growth opportunity, and AI is the engine we’re using to unlock that opportunity at scale.”
As Giftify continues to expand its AI-driven development capabilities across its platform ecosystem, Restaurant.com’s modernized infrastructure is expected to contribute to improved user engagement and stronger value for the Company’s network of restaurant and retail partners. Additional platform updates powered by the Company’s AI development model will be announced as new features are released.
NEWS
Giftify, Inc. Reports 27% Growth in Total Transaction Value to $154.7 Million for Full Year 2025
3 days ago
Mar 5, 2026
CardCash Reports Strong November Growth Driven by Black Friday Demand Surge
Dec 11, 2025
Nov 28, 2025
GIFTIFY, INC. REPORTS THIRD QUARTER 2025 RESULTS
Nov 10, 2025
CardCash Increases New Customer Approvals by Over 10% Through Enhanced Fraud Detection Technology
Oct 27, 2025
Sep 30, 2025
Giftify Reports 75% Year-to-Date Sales Growth in CardCash.com Affiliate Channel
Aug 29, 2025
Giftify, Inc. Reports Second Quarter 2025 Financial Results, Revenue of $20.9 Million
Aug 13, 2025
Jul 31, 2025
MANAGEMENT
Chief Executive Officer, Giftify Inc.
Ketan Thakker
Ketan brings over 20 years of leadership experience in the e-commerce and incentives industries. As the CEO of GIFTIFY Inc., Ketan oversees the strategic direction of the company, focusing on acquisitions, growth initiatives, and operational excellence. Under his leadership, GIFTIFY has expanded its portfolio and is positioned for continued growth in new verticals.
Chief Executive Officer, CardCash.com
Elliot Bohm
Seasoned entrepreneur with a diverse background in leveraging technology, both as an operator and a financier. Co-founded CardCash.com in 2009 and swiftly transformed the startup into one of the world’s largest gift card exchange marketplaces. For his outstanding achievements, Forbes Magazine recognized Elliot as one of America’s Most Promising CEOs under the age of 35, a prestigious list featuring only 22 individuals. His strategic vision has fostered key partnerships with industry giants such as Walmart, Amazon, CVS, and United Airlines, solidifying his reputation as a dynamic leader in technology-driven entrepreneurship. With a decade of experience in M&A, Elliot has successfully orchestrated investment and acquisition deals, raising over tens of millions in venture capital and debt financing from esteemed names like Guggenheim Partners, Incomm, Pathward, and Sterling National Bank.
Chief Operating Officer, CardCash.com
Mark Ackerman
Experienced operator, Co-founded CardCash.com in 2009, and played a pivotal role in evolving the operation from a startup with a handful of individuals into a thriving team of over 50 employees. His visionary leadership and management acumen have streamlined processes, ensuring the efficient coordination of various departments, including customer service, shipping, bulk sales, human resources, and loss prevention. With a track record of success, he continues to drive operational excellence and contribute to the growth of innovative ventures.
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