OUR NEW PROFILE IS: (NASDAQ: TRNR)
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(TRNR) INTERACTIVE STRENGTH INC. D/B/A FORME ANNOUNCES CLOSING OF $12 MILLION INITIAL PUBLIC OFFERING
HOME FITNESS MARKET WAS 11.3BILL IN 2021 & WILL ATTAIN USD 17.3 BILLION BY 2030 GROWING AT 4.9% CAGR – ACUMEN RESEARCH AND CONSULTING
CHECK OUT THE INVESTOR PRESENTATION HERE_

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Hello Everyone,
We have a brand new profile that just started trading last week after a successful $12Million IPO that is already sitting at a discount to the IPO price at current market levels.
TRNR (Forme), is a digital fitness platform that combines premium connected fitness hardware products with personal training and coaching (from real humans) to deliver an immersive experience and better outcomes for both consumers and trainers. They believe they are the pioneer brand in the emerging sector of virtual personal training and health coaching and that their products and services are accelerating a powerful shift towards outcome-driven fitness solutions.

The Forme platform delivers an immersive and dynamic at-home fitness experience through our VOD content, curated personalized fitness programming, Live 1:1 personal training, and other health coaching services, which are accessible via download or streaming through our connected fitness hardware products and via streaming through the Forme Studio app, which is available through iOS mobile devices and most iOS tablets and computers.
They offer two connected fitness hardware products, the Forme Studio (fitness mirror) and the Forme Studio Lift (fitness mirror and cable-based digital resistance). Both products are designed to provide a more integrated and immersive experience than similar connected fitness products currently on the market. The Forme Studio features a 43-inch 4K ultra high definition (“UHD”) touchscreen display, which is among the largest and highest definition screens in the connected fitness equipment market, and two front-facing 12 megapixel (“MP”), wide angle cameras designed to facilitate seamless live interaction with a trainer. The Forme Studio Lift also features two cable-based resistance arms that can provide up to 100 pounds of resistance per arm. Sales of their connected fitness hardware products have accounted for the substantial portion of revenue to date.
In addition to their connected fitness hardware products, they offer video on-demand (“VOD”) classes, personal training, and expert health coaching. Their health coaching services encompass guidance and coaching on nutrition, recovery, sleep, and other health and lifestyle categories. Personal training currently comprises the majority of our health coaching services. All members who purchase the Forme Studio and Forme Studio Lift are able to access our VOD content library by creating a Forme account and signing up for their monthly membership. Once on the platform, each member is matched with a Fitness Concierge who works to understand specific needs and goals and then curates weekly fitness plans, comprised of On-Demand classes from our VOD content library. Their VOD content library includes hundreds of On-Demand classes spanning a wide range of modalities, including strength, recovery, barre, mind, Pilates, yoga, and other specialty categories.
For members who desire additional personalization, they recently launched our Custom Training offering which connects members with their personal trainers and is an upgrade to the VOD membership. This offering is currently charged at $149 per month and includes full access to the VOD content library.


Our Products – Premium Smart Home Gyms



INVESTMENT HIGHLIGHTS
Business Stage and Model offers high potential returns
Commercialization Opportunity
● Development complete
● Incremental capital leverages significant historical investment
Attractive Business Model
● High value recurring revenues embedded in Hardware drives higher return on capital
● Defensive growth profile
● Marketplace opportunity to consolidate virtual training market due to quality
Market and Product provides growth and barriers to entry
Attractive Market and Consumer
● Connected Strength category is underpenetrated and larger than Cardio market
● Customer profile is affluent (>$200k HHI), and fitness spending is a relative staple in household budget
Differentiated Product
● Best smart home gym awards in 2023 from major publications
● Strength product and technology platform has high barrier to entry due to significant upfront capital investment required
● Unique trainer talent pool
Shareholder Profile for Long-Term Success
Strong Investor Support
● Invested $100M+ in developing technology platform
● Continued support from base of 400+ investors
Long-term Shareholders
● 18-month lockup for Company employees and certain existing investors
● After 6 months, early release upon 30 day VWAP reaching
- ○ 150% of IPO price (1⁄3 released)
- ○ 200% of IPO price (1⁄3 released)
- ○ 250% of IPO price (1⁄3 released)

Home Fitness Market Statistics
- Global home fitness market value was USD 11.3 Billion in 2021 and expected to grow at CAGR of 4.9% from 2022 to 2030
- North America home fitness market revenue gathered more than 45% market share in 2021
- According to our analysis, 54% of the exercising Americans purchased fitness equipment
- Asia-Pacific home fitness market growth will record noteworthy CAGR during the forecast timeframe from 2022 to 2030
- Among application, female fertility segment accounted for over 70% of the overall market share in 2021
- Advent of COVID-19 pandemic is a primary driver for home fitness equipment market growth
- Surge in online sales for fitness equipment fuels the home fitness devices market
Home Fitness Market Growth Factors
- Rising prevalence of obesity
- Increasing consiousness among youth about healthy lifestyle
- Growth in government initiatives regarding healthy and fit lifestyles
INTERACTIVE STRENGTH INC. D/B/A FORME ANNOUNCES CLOSING OF $12 MILLION INITIAL PUBLIC OFFERING
AUSTIN, TX, May 02, 2023 (GLOBE NEWSWIRE) — via NewMediaWire – Interactive Strength Inc. (FORME) (Nasdaq: TRNR), a digital fitness platform that combines premium connected fitness hardware products with personal training and coaching, today announced the closing of its initial public offering of an aggregate of 1,500,000 shares of its common stock at a price to the public of $8.00 per share. The shares began trading on The Nasdaq Global Market on April 28, 2023 under the ticker symbol “TRNR.”
Aegis Capital Corp acted as the sole underwriter.
The offering was made only by means of a prospectus. Copies of the final prospectus related to the offering may be obtained from Aegis Capital Corporation, 1345 Avenue of the Americas, 27th Floor, New York, NY 10105, by e-mail at syndicate@aegiscap.com or by telephone at (212) 813-1010.
A registration statement relating to these securities has been filed with, and declared effective by, the U.S. Securities and Exchange Commission. Copies of the registration statement, as amended, can be accessed through the SEC’s website at www.sec.gov. This press release shall not constitute an offer to sell or a solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.
About FORME
FORME is a digital fitness platform that combines premium connected fitness hardware products with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic at-home fitness experience through two connective hardware products: 1. The FORME Studio (fitness mirror) and 2. The FORME Studio Lift (fitness mirror and cable-based digital resistance). The Studios uniquely transform to host a variety of workouts and activities, returning to an elegant, full-length mirror when not in use. In addition to the Company’s connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training.
NEWS
TUE MAY 2ND, 2023
- 10:46 AMINTERACTIVE STRENGTH INC. D/B/A FORME ANNOUNCES CLOSING OF $12 MILLION INITIAL PUBLIC OFFERING(GLOBENEWSWIRE)
THU APR 27TH, 2023
- 6:50 PMINTERACTIVE STRENGTH INC. D/B/A FORME ANNOUNCES PRICING OF $12 MILLION INITIAL PUBLIC OFFERING(GLOBENEWSWIRE)
MANAGEMENT TEAM
TRENT A. WARD CHIEF EXECUTIVE OFFICER
Trent A. Ward is our co-founder and has served as our Chief Executive Officer and as a member of our board of directors since our inception in May 2017. Prior to founding Interactive Strength Inc., Mr. Ward served as an associate, analyst, and portfolio manager at Citadel LLC, a financial services company, from July 2006 to February 2014. From February 2014 to May 2017, Mr. Ward left Citadel LLC to begin investing in start-ups and pursuing various entrepreneurial endeavors, including starting the research and development for the precursor entity to us in October 2015. Mr. Ward holds a Bachelor of Science degree in Economics and a Bachelor of Applied Science degree in Engineering from the University of Pennsylvania.
DEEPAK M. MULCHANDANICHIEF TECHNOLOGY OFFICER
Deepak M. Mulchandani has served as our Chief Technology Officer and as a member of our board of directors since December 2021. Prior to joining Interactive Strength Inc., Mr. Mulchandani served as the Chief Product Officer and Executive Vice President of Engineering at Emerge Now Inc. (“Emerge”), a computer and electronic manufacturing company, from January 2020 to December 2021. Prior to joining Emerge, Mr. Mulchandani served as the Senior Vice President of Product Engineering at Peloton Interactive, Inc. (Nasdaq: PTON) from June 2017 to July 2019. Mr. Mulchandani holds a Bachelor of Science degree in Computer Science from Purdue University.
MICHAEL J. MADIGAN CHIEF FINANCIAL OFFICER
Michael J. Madigan has served as our Chief Financial Officer since February 2023, and previously served as our Senior Director of Finance from September 2022 to February 2023. Prior to joining Interactive Strength Inc. Mr. Madigan served in various roles at XPO Last Mile, Inc. (“XPO Last Mile”), a third party logistics company, including (i) Senior Director of Financial Planning and Analysis from October 2019 to September 2022, (ii) Senior Vice President of Finance from November 2016 to October 2019, and (iii) Vice President of Finance from 2013 to 2016. Prior to joining XPO Last Mile, Mr. Madigan served as Vice President of Finance at 3PD, Inc. and held various roles at PricewaterhouseCoopers. Mr. Madigan holds a Bachelor of Science degree in Accounting from Le Moyne College.
STUART BRYAN SENIOR DIRECTOR OF ACCOUNTING
Stuart Bryan has served as our Senior Director of Accounting since September 2022 and previously served as our Senior Director of Accounting & Finance from May 2022 to September 2022. Prior to joining Interactive Strength Inc., Mr. Bryan served as Senior Finance & Accounting Director at Vertiv Holdings Co. (NYSE: VRT) (“Vertiv”), a global infrastructure company, from March 2018 to May 2022. Prior to joining Vertiv, Mr. Bryan served in various roles at General Motors Company (NYSE: GM) (“GM”), an automobile manufacturing company, including (i) Assistant Finance Director from June 2014 to May 2018, (ii) Controller of a wholly owned subsidiary from May 2010 to June 2014, and (iii) Technical Accountant from October 2007 to May 2010. Prior to joining GM, Mr. Bryan was a Manager at Ernst & Young within the US Capital Markets group in London, England from April 2006 to October 2007, and as an auditor for Deloitte & Touche from January 1999 to April 2006. Mr. Bryan holds a Bachelor of Commerce – Honors degree (Accounting & Auditing) from the University of KwaZulu-Natal and a Bachelor of Commerce – Accounting Science degree from the University of South Africa.
Sincerely,

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