*Sponsored by Mixed Martial Arts Group Ltd
Mixed Martial Arts Group Expands Digital Finance Strategy Through Partnerships With Donald Trump Jr. and World Liberty Financial
5 million social media followers, 530,000 user profiles, 75,000+ active students, 18,000 published gyms and 800 verified gyms across 22 countries
MMA has a duel layer platform is supported by Blockchain and will feature instant reward systems, live competitions, and a creator-centric economy where fighters, fans, and content creators are rewarded with tokens for their participation
READ THE INVESTOR PRESENTATION HERE
Hello Everyone,
We have a brand new bounce play that we want you to put on your radar immediately before the end of the session.
Pull up MMA right away. You may have already heard of this company as they have already established a major global footprint in one of the most popular international sport in existence. Huge internationally know celebrities like Connor McGregor and Donald Trump Jr. are advisors to the company while Laura Sanko who has become the “stand in” for Joe Rogan when he is not commentating major UFC events is a non executive director.
MMA is hovering right around .50 and has very recently demonstrated it’s ability to jump from these levels, exploding over 50% from it’s current levels.
MMA is targeting a global audience of 640 million MMA fans, including 11.8 million active practitioners in the U.S., 44,000 martial arts gyms nationwide, and a U.S. gym market generating $18.6 billion in annual revenue.
The company operates four main verticals:
- TrainAlta: A platform that offers programs such as Warrior Training and UFC Fit to convert MMA fans into active participants through gym partnerships.
- Hype: A marketing platform that helps gym owners, coaches, and athletes grow their businesses via social media and marketing tools.
- MixedMartialArts.com: A hub for MMA news, fighter data, fight schedules, and community forums.
- BJJLink: A gym management platform for Brazilian Jiu-Jitsu academies, offering tools for payment processing, student engagement, and content monetization.
Brazilian Jiu-Jitsu (BJJ) is a grappling-based martial art and a form of self-defense originating from Brazil.
The global martial arts and combat sports market has experienced robust growth, now valued at an estimated $18.6 billion annually, with over 44,000 Brazilian Jiu Jitsu (BJJ) gyms alone in the United States. This expanding market is fueled by increasing consumer interest in fitness, self-defense, and competitive combat sports like MMA and BJJ. As participation rises worldwide, the demand for innovative technology solutions that streamline gym operations, enhance engagement, and generate new revenue streams should continue to accelerate.
Mixed Martial Arts Group Limited (NYSE: MMA)* appears positioned to address the growing opportunity by looking to expand its footprint across 18,000+ gyms globally and providing an integrated platform aimed at meeting the evolving needs of the martial arts and combat sports community.
MMA is now also dipping it’s fists in the AI, Crypto, & Blockchain tech game! Their duel layer platform is supported by Blockchain and will feature instant reward systems, live competitions, and a creator-centric economy where fighters, fans, and content creators are rewarded with tokens for their participation.
MMA.INC Expands Further into Latin America with BJJLink Capitalizing on Growth of Brazilian Jiu-Jitsu: $15 Million Annual Revenue Opportunity
Highlights
- Dedicated task force is targeting an additional 300+ key gym partners – Across Brazil, Colombia, Peru, Ecuador, Mexico, and Chile, BJJLink set to drive engagement and digital transformation.
- MMA’s Major Revenue Opportunity – From just 300 partners, applying potential unit economics from each product estimates up to $15 million in potential annual revenue*, signaling vast growth potential across the broader Latin American market.
- BJJLink as the Digital Hub – With tournaments, gyms, and participation rates skyrocketing, the demand for digital infrastructure to support this expansion has never been greater *. The platform offers advanced gym management tools, subscription-based monetization, and a connected community to help academies scale and engage members.
2025 was a big year for MMA. Some of their main accomplishment include:
- Appointed Donald Trump Jr. as Strategic Advisor, significantly strengthening MMA.INC’s strategic profile and external visibility.
- Executed a strategic MOU with World Liberty Financial to co-develop the MMA.INC token ecosystem and integrate the USD1 stablecoin as a transactional foundation.
- Launched Web3 ecosystem strategy to convert global fan engagement into on-chain participation and real world utility
- Expanded advisory group with specialists in blockchain and digital finance to support institutional grade token architecture and governance.
- Welcomed JellyC, Australia’s leading digital asset manager, as an investor, providing both capital and technical validation for the Company’s direction.
- Acquired BJJLink, a premiere digital platform, further securing inroads into the $18.6 billion U.S. martial arts industry.
- High margin SaaS subscription revenue surged following BJJLink acquisition.
- Expanded partnership with UFC Gym to adopt BJJLink’s gym management software across all new UFC Gym BJJ locations and to provide MMA.INC’s programs across 150+ UFC Gym locations.
- Preserved a disciplined capital structure, debt free, and comprised of common equity.
NYSE: MMA Expands TrainAlta Internationally with UFC GYM Launch in Australia
Highlights
- TrainAlta launches across UFC GYM Australia, its first international rollout beyond North America
- Initial new UFC GYM international locations include Sydney CBD, Macarthur Square, Wetherill Park, Woolooware and Bankstown
- Builds on TrainAlta’s established deployment across UFC GYM North America
- Expands MMA.INC’s participation layer, supporting engagement, data visibility and long-term monetization strategy
New York, NY, April 29, 2026 (GLOBE NEWSWIRE) — Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company” and doing business as MMA.INC), a technology driven ecosystem at the forefront of the global combat sports industry today announced that its TrainAlta programming has successfully commenced across five UFC GYM locations in Australia, marking the first international rollout of TrainAlta within the UFC GYM network beyond North America.
TrainAlta is now live and operating within UFC GYM locations at Sydney CBD, Macarthur Square, Wetherill Park, Woolooware and Bankstown, where members are now participating in structured TrainAlta programs.
The launch builds on TrainAlta’s established deployment across UFC GYM North America since 2023 and reflects continued alignment between MMA.INC’s programming platform and UFC GYM’s global training infrastructure.
TrainAlta delivers structured, coach-led training systems designed to progress participants from entry-level through to advanced martial arts capability, while preserving the identity and coaching frameworks of partner gyms. The successful commencement of TrainAlta across UFC GYM Australia represents a meaningful step in scaling MMA.INC’s programming layer across an international gym network, increasing the consistency, quality and frequency of real-world training activity across partner locations.
Importantly, this rollout further expands the structured participation layer of MMA.INC’s broader ecosystem. As more partner locations adopt repeatable training programs, the Company increases its ability to drive engagement, understand user behavior and support future monetization opportunities linked to participation, retention, loyalty and rewards.
As highlighted in the Company’s recent BJJLink activity update, participation across MMA.INC’s broader platform continues to accelerate, with more than 216,000 training check-ins recorded in Q1 2026 alone. While TrainAlta and BJJLink operate across different parts of the ecosystem, both initiatives are converging on the same outcome: measurable, scalable participation across MMA.INC’s global network.
By expanding TrainAlta into UFC GYM’s international footprint, MMA.INC is increasing the supply of structured training activity that underpins its broader platform strategy, supporting engagement, retention and the long-term development of its loyalty and rewards ecosystem.
Nick Langton, Founder and CEO of MMA.INC, said:
“Having TrainAlta now live inside UFC GYM locations in Australia is a very important milestone in the international expansion of our programming with UFC GYM. As we expand across the UFC GYM network globally, we are increasing both the consistency and volume of training activity, which is fundamental to how we drive engagement, understand user behavior and build the broader platform we’ve been executing.”
Australia represents a strong initial international market for the UFC GYM rollout, supported by an established combat sports culture and growing participation base. The Company expects this launch to provide a foundation for further expansion across UFC GYM’s international network.
As MMA.INC continues to scale its platform globally, TrainAlta remains a key driver of participation, supporting the conversion of global MMA fandom into structured, repeatable training activity at the gym level.
MMA Partners with World Liberty Financial to Build Global Token Economy in Combat Sports
MMA.INC will integrate and deploy WLFI’s USD1 stablecoin to engage and incentivize MMA’s global community of fighters, fans, coaches and gyms
New York, NY, Dec. 30, 2025 (GLOBE NEWSWIRE) — Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company” and doing business as MMA.INC), a technology driven ecosystem at the forefront of the global combat sports industry, announced today that it has executed a Strategic Memorandum of Understanding (MOU) with decentralized finance platform World Liberty Financial (“WLFI”). Together, MMA.INC and WLFI will design, issue, and scale the MMA.INC utility token and integrate USD1, World Liberty Financials’ stablecoin, as the foundational layer of MMA.INC’s on-chain ecosystem.
Under the MOU, MMA.INC and World Liberty Financial will collaborate across token architecture, on-chain economic modelling, stablecoin reserve design, treasury operations, platform integration, joint go-to-market, and ecosystem governance. This partnership will create one of the world’s first large-scale, real utility Web3 economies in sports, bringing blockchain-powered engagement to a global community of fans, coaches, athletes and gyms.
World Liberty Financial will also join the MMA.INC Strategic Advisory Board, formalizing its role in guiding the token framework, regulatory alignment, and long-term sustainable growth of the MMA.INC on-chain ecosystem.
Donald Trump Jr., Co-Founder of World Liberty Financial, and Strategic Advisor to MMA.INC, said, “This partnership brings together the unique world leading capabilities and assets of World Liberty Financial and MMA.INC. I’m incredibly proud that MMA.INC now has the opportunity to leverage the world class technology and financial infrastructure of World Liberty Financial to accelerate its Web3 strategy.”
Nick Langton, Founder & CEO of MMA Group, commented, “This partnership sets the foundation for a global on-chain ecosystem that merges the passion of combat sports with the utility of modern digital finance. World Liberty Financial brings deep expertise in stablecoin architecture and next-generation payments technology. Together, we will create a token economy with genuine utility, strong governance and scalability to serve the global community of martial arts fans, practitioners, coaches and athletes.”
A transformative partnership for MMA.INC’s Web3 expansion, this MOU establishes four high-impact workstreams to build a scalable, “real utility” blockchain ecosystem.
- MMA.INC Token Architecture: Design of the full token economy, governance model and USD1-backed stability framework.
- USD1 Integration Across MMA Platforms: Stablecoin-enabled payments, rewards and access, powered by WLFI’s onchain infrastructure.
- Global Market Activation: Co-branded campaigns and ecosystem rollout across MMA’s fighters, gyms, and fan network.
- Strategic Advisory & Governance: WLFI joins MMA.INC’s Advisory Board to guide token economics, compliance, and long-term stability.
NEWS
NYSE: MMA Expands TrainAlta Internationally with UFC GYM Launch in Australia
7 days ago
Apr 23, 2026
NYSE: MMA Doubles BJJLink’s Latin America Academy Base, Expands to 12 Countries
Apr 22, 2026
NYSE: MMA Highlights 41-Pound Health Transformation at UFC GYM Through TrainAlta
Apr 21, 2026
NYSE: MMA Conor McGregor’s Coach John Kavanagh Advances Global Coaching Syllabus
Apr 16, 2026
NYSE: MMA Featured on Stocktwits In High-Impact CEO Interview, Driving Rapid Investor Engagement
Apr 15, 2026
NYSE: MMA Launches Instant BJJLink Onboarding to Accelerate Global Growth
Apr 1, 2026
Conor McGregor’s Coach John Kavanagh to Lead 700M+ Global Fan Opportunity for NYSE: MMA
Mar 26, 2026
NYSE: MMA Highlights Platform Upgrades Driving Recent 145% BJJLink Revenue Growth
Mar 24, 2026
Mar 19, 2026
MMA.INC Launches Gear and Apparel Revenue Platform in Partnership with Zebra Athletics
Mar 17, 2026
MMA.INC Reports 141% Growth in BJJLink Transaction Volume to $16.2 million
Mar 12, 2026
MMA.INC Reports 145% Year-on-Year Growth in BJJLink Subscription Revenue
Mar 10, 2026
Feb 9, 2026
Institutional-Grade Token Architecture Positions Companies at the Center of Digital Finance
Feb 4, 2026
Feb 4, 2026
Jan 27, 2026
MMA Partners with World Liberty Financial to Build Global Token Economy in Combat Sports
Dec 30, 2025
Dec 29, 2025
MMA.INC Advances Tokenization with Solana testnet Minting and NVIDIA AI Infrastructure Alignment
Oct 20, 2025
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